WHAT IS PAID ADVERTISING(PPC)
Paid advertising is a type of marketing where businesses pay to display ads to a specific audience — usually online, but also on TV, radio, or print.
You pay money to promote your product, service, or brand so more people see it.
Example of paid Advertising:
1. Google Ads- You pay to show your website at the top of search results
2. Social Media Ads- Ads on platform like Instagram, Facebook, or YouTube.
3. Display Ads- Banner Ads on websites.
4. Video Ads- Ads before or during YouTube videos.
5. Influencer Ads- Paying influencers to promote your brand
- Increase brand awareness
- Drive traffic to your website
- Generate leads or sales
- Promote new products or offers
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